design

Digifest Identity System

Year

2021

Client

University of Houston

Tools

InDesign
Illustrator
Photoshop

role

Digifest is a biannual event serving as a platform for Digital Media seniors to showcase their work, gather feedback, and network with others. I was required to create a cohesive identity system for the event that could be recognized across a series of printed materials.

process

research & moodboard

I researched the Digital Media program offered by the university to better understand the background behind the event and create a design concept that would guide me throughout the project.

process

identity creation

The goal I created for the identity system was to create a design that was abstract, clean, and minimal while emphasizing connection.

process

deliverables & mockups

Once the designs were complete and had gone through revisions, I created mockups to see what they would look like physically.